Find the smallest ticket that still covers drive time, dispatch, truck cost and profit — then set a trip charge that stops free diagnostic giveaways from eating your day.
Use your burdened billable shop rate (wage + taxes/comp + overhead recovered per sold hour). If you only know base wage, start ~2.5–3.5× wage for a typical trades van tech.
Paste what you actually charge today. See whether it clears the minimum — or how far under water free “estimates” put you.
On small tickets, drive time and dispatch often cost more than the wrench-turning. Pricing only the on-site hour is how shops stay “busy” and broke. The minimum ticket must recover all clock time the call consumes, plus truck and office cost, then leave a real margin.
To keep a net margin of m on the whole ticket:
minimum price = direct cost ÷ (1 − m)
Not direct cost × (1 + m). That markup shortcut underprices every call (a 20% markup on cost is only a 16.7% margin).
Weekly cash left on the table ≈ waived calls × (minimum diagnostic − what you collected, often $0). “Credit the diagnostic toward the repair” is fine when they buy; the loss is the declined calls where you still paid drive and CSR time.
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